RESEARCH OF LISTENING

The research of listening of all radio stations that can be heard at the region of Vranje was made by the agency FENIX-media. The research was carried out on the basis of stratified sample of 2.435 citizens that makes 4.09 percent of the population.

This research has approved the results of the Strategic marketing research made for needs of ANEM. From the wide documentation, which refers to sex, education and age structure of the audience of all radio station, listening terms, reasons for listening, etc, we represent just the comparative table of listening.

Listening of certain radio station at the region of Vranje
(% of total number of citizens)